Description
In this workshop, we will explore how to use photography to tell compelling stories that will help small businesses connect with their audiences and build a powerful brand. My goal is to teach you how to create a visual language for your client’s business through the use of photography, helping you develop the skills you need to craft a brand narrative that is authentic, meaningful, and impactful. Through a combination of classroom instruction, hands-on exercises, and feedback sessions, you will learn the principles of branding photography, including how to develop a visual identity that aligns with your client’s brand values and mission. We will also explore the importance of visual consistency across different platforms, from social media to print advertising. This workshop will also cover the technical aspects of branding photography, including composition, lighting, and colour, so you can create images that are not only aesthetically pleasing but also effective in communicating your client’s message. By the end of the workshop, you will have gained a deeper understanding of the power of visual storytelling in branding photography and the skills you need to create impactful images that will help your client’s small business stand out in a crowded marketplace.
